FSDU Book Stands into Tesco Case Study
The Challenge Tesco is the biggest supermarket chain in the UK. For a specialist book publisher like Mayfield, there were 2 main obstacles to getting their books sold within the Tesco store network: 1. in the largest Tesco ‘extra’ stores, the range of books is so enormous as illustrated on […]
FSDU Book Stands into Tesco Case Study Read More »
The Challenge Tesco is the biggest supermarket chain in the UK. For a specialist book publisher like Mayfield, there were 2 main obstacles to getting their books sold within the Tesco store network: 1. in the largest Tesco ‘extra’ stores, the range of books is so enormous as illustrated on
