FSDU glossary of terms
The world of free-standing display units is full of unique words and acronyms. Most of these mean very little to the new or occasional visitor!
See below for definitions of the most common (and most confusing!) terms:
What does FSDU stand for?
FSDU stands for Free Standing Display Unit or Floor Standing Display Unit. The terms’ usage is fairly equal; however, FREE standing display units is a slightly more common interpretation than FLOOR standing display units. Typically FSDU refers to customised cardboard display units. Occasionally, however, this term is used to refer to display stands made of other materials. Other materials used include Foamex stands, and general point of sale stand displays, as long as they are free-standing displays.
What does CDU stand for?
When talking about retail displays, CDU stands for Countertop Display Unit. The acronym CDU normally refers to cardboard countertop display units. Occasionally, however, the term is also used for other tabletop or counter display units such as Perspex display units. Beware of other interpretations outside the world of cardboard display stands – www.abbreviations.com/CDU lists no less than 38 definitions for CDU, the most common being the Christian Democrats Union party in Germany! But to us, a CDU is always a countertop display unit.
What is a Pallet Wrap Display Stand?
This is a very misleading term to someone not familiar with the point of sale industry. It is nothing to do with the plastic shrink-wrap sold by the packaging industry! Instead, it refers to a cardboard or Correx FSDU display that fits onto a standard pallet. This gives a highly mobile point-of-sale solution that is sometimes sent to the retailer fully-stocked and ready-to-go. Also, these are a great option if you need a mobile display and your budget doesn’t allow display stands with wheels.
What is an Off-Fixture Display Unit?
An off-fixture display is simply an FSDU or point of sale stand that stands alone apart from the permanent display fixtures in the retail outlet, e.g. isle end stands, fill-in stands, or stand-alone foyer displays and lobby displays. These are a great way to get access for your goods into major retailers, as competition for existing shelf space is high, but major retailers like Tesco, Asda, Boots, and Debenhams welcome any extra selling space you can offer them! Of course your brand enjoys more exposure as well.
What is a Dump Bin?
The rather unglamorous term ‘Dumpbin’ is widely used to refer to an FSDU display stand that holds brochures or catalogues or products. It is certainly nothing to do with a conventional bin! Catalogue dump-bins are typically a high-capacity unit displaying a stack of promotional literature. Catalogue dump-bins are not the same as literature display units, where smaller quantities of brochures are displayed in a more upright position. Catalogue dump bins are commonly used at exhibitions and trade counters.
Product dumpbins are typically a large fully-printed display box containing the product for sale. Product dump bins are commonly found in large retailers.
What are POP Displays and POS (Point of Sales) Display Stands?
These terms tend to refer to FSDU displays that hold products for sale and are usually positioned near the checkout areas.
What is a Mop Tray?
A mop-tray is a clear plastic tray that fits underneath an FSDU or floor-standing point of sale item to protect it from rising damp (and the cleaner’s mops)! Normally only around 5cm high, occasionally higher mop-trays are recommended, particularly in environments where there are animals, such as vets waiting rooms or pet shops, to protect from other fluids!
What is a Euro-hook?
A euro-hook is a standard-sized 2-prong hook that loops around at the end, designed to take products with the standard ‘Euro-slot’ hole. The term sometimes refers to any kind of display prong that products hang from. These work well on FSDUs. These are also widely used in general display fixtures in retail environments.
What are Shelf Edge Pricing Strips?
Typically a clear plastic strip designed to contain SEL (shelf edge labels) displaying pricing and product details. The labels can easily be removed and replaced to allow short term promotions and ‘Promotional SEL’ (Promotional Shelf Edge Labels). Fixed retail shelves often have these, as well as FSDUs. You can see a video of an FSDU for BASF below: