Counter Top Display Units
Counter Top Display Units (CDUs) are compact retail display stands designed to sit on the shop counter – or a flat surface at worktop height near the checkout. They are much smaller than FSDUs which are designed to sit on the floor. Made from recycled cardboard and other materials, and printed with graphics to suit your brand, Envoprint’s range of CDUs offer robust eye-catching display options, in a range of efficient designs. The 3 most common design styles are Standard, Stepped and Shelved, but each one is bespoke designed, printed and CNC cut at our central UK manufacturing centre.
Counter Top Display Unit Design
We’ll discuss your brand and visual concepts, product shape and size weight and come up with a design that is eye-catching, cost-effective and practical for your custom CDU requirements.
We leave our competitors in the dust. Get next-day samples, ultra-fast quotes, and blazing-quick production. We’re proud to be UK-made and deliver unbeatable turnaround times.
We leave our competitors in the dust. Get next-day samples, ultra-fast quotes, and blazing-quick production. We’re proud to be UK-made and deliver unbeatable turnaround times.
Request a CDU Quote Online
Our Range Of CDUs:
Standard CDUs
- Single Level
- Most cost-effective
- Example CDU visual from a low-cost project we did for Icoustic.
Stepped
- Multiple Levels
- Ascending as they move backwards
- Heights can be varied
- Compartments can be varied
- Example CDU designs from stepped projects we did for CopperBond and Sourpatch Kids.
Shelved
- More expensive than standard or tiered
- Miniature FSDU
- Lower weight capacity
- Print to the exterior as standard
- Interior and shelves can be printed if required
Fully Bespoke/Premium
- For higher-end units
- Higher pricing
- Insert foam
- Board
- Full Print
- Shaped header
- Example CDU designs from premium and bespoke projects we did for The Burnt Chef, Dementia UK, and Tyreweld.
- Specialist (card holder, tablet holder, etc.). This can be done to suit all styles of CDU as an option
Usage Tips for Counter Top Display Units
To get the most out of your custom CDU and maximise product visibility and sales, here are a few expert tips:
Place near the point of sale (POS): Position CDUs close to checkouts or payment areas where they can prompt impulse purchases.
Keep them fully stocked: A well-stocked CDU gives a more professional appearance and ensures consistent product availability.
Use eye-level placement: On countertops, make sure the CDU is at eye level with the customer to improve engagement.
Highlight seasonal or promotional products: CDUs are ideal for spotlighting limited-time offers, samples, or new products.
Update regularly: Rotate products and graphics to keep the display fresh and customers engaged.
Consider lighting: For premium units, small spotlights or LED strips can enhance visibility and aesthetic appeal.
Brand consistently: Match CDU graphics with your overall in-store branding to build trust and recognition.
Match CDU style to product type: For heavier items, use shelved designs; for lightweight or snack items, standard or stepped styles often work best.
Popular Materials Used In Our CDU Manufacturing
- Acrylic Screen – Recyclable In Some Areas
- Polypropylene – Recyclable In Some Areas
- PVC Body – Recyclable In Some Areas
- Board Body – 100% Eco-Friendly
Request a CDU Quote Online
Frequently Asked Questions
Can the countertop display units be fully customised?
Yes. Every countertop display unit Envoprint produces is bespoke. You can customise the size, shape, compartments, print design, and even add features such as foam inserts, card holders, or shaped headers to match your brand and product perfectly.
What materials are the units made from?
Most units are made from strong, recyclable cardboard that is eco-friendly and lightweight, making them ideal for short to medium-term retail campaigns. Other materials can also be incorporated if your product requires additional support or specialist finishes.
Are they strong enough to hold heavy products?
Yes, but the weight capacity depends on the design. Envoprint can adjust the internal structure, board thickness, and reinforcements to suit your product’s weight. It is best to mention your product weight during the design stage so the unit can be built to support it safely.