Looking for a retail marketing tool that reliably delivers 15% to 35% sales uplift? When it comes to maximizing your return on investment (ROI), very few tools match the impact of cardboard FSDUs. These free-standing display units have long been used in retail stores to capture attention, highlight key products, and encourage impulse purchases. However, the real value goes far beyond their design. Brands can maximise the impact of every campaign by understanding where they are used in retail and how their return on investment can be measured.
Why ROI Matters in FSDU Campaigns
FSDUs are designed to do more than simply look eye-catching on a shop floor. They are an excellent marketing tool, created to boost your retail sales by acting as a practical product storage and advertising space in one. Measuring the return on investment ensures that every unit promoting a product is cost-effective and contributes directly to the revenue. FSDUs increase brand awareness and drive sales. Furthermore, the benefits of FSDUs can be tracked with measurable performance metrics such as uplift in sales and increased customer engagement rates.
When planning an FSDU campaign, it helps to be familiar with the key terminology. This ensures that you can fully understand your options and make informed decisions when discussing the display needs with suppliers.
The typical ROI metrics that brands track include:
- Sales uplift per store: Retailers often see between 15 to 35 percent increase in sales for products placed in free-standing display units compared to those on standard shelving.
- Cost per unit: A bespoke FSDU cardboard display can cost as little as £40–£70 per unit when ordered in bulk, which is significantly less than permanent fixtures.
- Revenue return: Studies in the retail environment show that brands can achieve £4–£7 in additional sales for every £1 invested in FSDU display stands.
- Impulse purchases: Up to 60 percent of consumers who notice eye-catching cardboard displays make unplanned purchases, driving incremental revenue.
- Campaign length: Most FSDUs are used in retail stores for 4–12 weeks, which means that the cost of the FSDUs is quickly offset by the increase in sales.
Case Studies Showing Real Results
We have supported many retailers and brands by delivering FSDU cardboard solutions that provide a strong ROI. For example, in our Tesco book stands case study, bespoke FSDU stands were placed in-store to highlight key products. These free-standing displays encouraged impulse purchases and offered a lightweight yet durable display solution that was easy to assemble and move around the retail space. The results demonstrated how custom cardboard display units can directly influence the outcome of sales, while keeping the costs low.
For further insight into the measurable performance of FSDUs, we have a dedicated section of case studies, which show how brands across different sectors have maximized returns with high-impact retail campaigns.
The Cost-Effectiveness of Cardboard Displays
One of the most appealing aspects of FSDUs is that they are made from corrugated cardboard, which makes them lightweight and durable. This means that they are easy to assemble, cost-effective to buy, and simple to recycle once the campaign ends. Compared with permanent fixtures, free standing cardboard display units provide flexibility and lower upfront investment, while still delivering high-impact retail results. This combination makes them one of the most practical and affordable types of FSDUs available to retailers today.
We have a standard FSDU range for businesses seeking ready-to-use solutions, as well as fully custom cardboard free-standing display units that can be tailored to your specific campaign goals.
Maximising the Impact of Your Retail Display
To achieve a strong ROI, it’s important to maximize the impact of FSDUs by placing them in high-traffic areas of retail stores. Positioned at the point of sale or along key aisles, standing display units for retail act as a standalone marketing tool that attracts attention and encourages impulse purchases. They also offer a dedicated unit to promote new product launches, seasonal promotions, or high-margin items.
There are many types of cardboard free-standing display units available, from shop display units designed for impulse buys, to floor standing display units that can be used in trade shows or retail spaces. Each type of display unit provides a different benefit, and choosing the right option depends on the display needs of your product, the retail space, and the campaign goals.
Our expert design team understands how to customize each display unit so that it fits in your retail environment and works as a high-impact retail display solution. Whether used to display multiple products or highlight one key product, our FSDUs are made to be functional and promotional. View our range of FSDU designs for examples.
FSDUs: The Essential Tool for Driving Sales
FSDUs are used in retail because they are cost-effective, easy to customize, and deliver measurable ROI. They act as eye-catching cardboard displays that maximize product visibility, encourage impulse purchases, and provide a retail display solution that adapts easily to different retail spaces. FSDUs increase brand awareness and offer practical product storage and advertising space. Furthermore, they are made from corrugated cardboard that balances strength with flexibility.
Whether you are launching a new product, planning a seasonal promotion, or looking for high-impact retail displays, cardboard FSDUs are a powerful marketing tool. They are lightweight yet durable, easy to assemble, and provide a display solution that continues to drive sales long after the installation.
