Envoprint designed and prototyped a bespoke free-standing display unit (FSDU) to present Mayfield’s local-interest books in Tesco stores. The stand gave the titles a dedicated place on the shop floor, helping them stand out within a wider book range. Mayfield reports that the displays are now used in more than 300 Tesco stores.
The Challenge
Mayfield publishes books about local walks, history, language and culture. In larger Tesco stores, these titles had to compete for attention among a broad book range. In smaller stores, limited floor space made it harder to secure a dedicated display area.
Without a distinct place for local-interest books, shoppers could overlook titles chosen for the area around each store. Mayfield needed a display that could make the range easier to find while fitting the space available in different stores.
A bespoke display for books and store space
Mayfield proposed a tailor-made FSDU to make use of awkward or underused spaces. Envoprint developed a stand around the books it needed to hold and the store footprint it needed to fit. A prominent header gave the display a clear identity and helped direct shoppers to the titles below. The project shows how bespoke free-standing display units can give a specialist range its own presence in a busy retail environment.
Prototype and retailer testing
Before the full order, Envoprint produced a physical prototype so Mayfield could assess the design. The prototype then went through Tesco’s retail testing process and was approved for use in stores. This gave the team an opportunity to review the stand before it was rolled out.
See the FSDU design process or watch Mayfield’s video testimonial.
The result
Mayfield reports that its book stands are now in more than 300 Tesco stores across the UK. The dedicated display gives local-interest titles a visible home alongside the wider book range.
Bill, Tesco’s Key Account Manager at Mayfield said:
“The stand solution from Envoprint has enabled us to get our product out in front of the customer rather than getting lost on the shelves. This enables Tesco to give a high profile to local books, meeting their key objective of linking their stores with the local community”
“The stand solution from Envoprint has enabled us to get our product out in front of the customer rather than getting lost on the shelves. This enables Tesco to give a high profile to local books, meeting their key objective of linking their stores with the local community”
Plan a display for your product and retail space
If you are planning a retail display for a specialist range, Envoprint can help develop a solution around your product, available space and retailer requirements. Explore custom free-standing display units or request a quote for a bespoke FSDU.